Hi, I'm
Sudharsan
Nearly 5 years. Multiple industries. One goal - grow the brand, own the narrative, and deliver results worth talking about.
About Me
I like figuring out why something isn't working.
Why did one ad bring in 100 customers while another barely got a click? Why does a landing page look great but still fail to convert?
That curiosity is what pulled me into digital marketing.
Over the last 5 years, I've moved across performance marketing, content strategy, SEO, social media, and web, from running Meta and Google Ads to building landing pages, websites, ERP systems, and full brand campaigns. I've worked across fashion, healthcare, real estate, lifestyle, and political campaigns, sometimes independently and sometimes leading a team.
If you want to be memorable, we should talk.
The results are in the portfolio.
The next one could be yours.
Sudharsan Karthikeyan
Digital Marketer & Content Strategist
Professional Experience
My journey through technology, marketing, and creative endeavors.
Running the full digital marketing operation at Dhoddapayyas Silks, from how the brand shows up online to how it turns browsers into buyers.
Responsibilities:
- Planning and running campaigns across Meta and Instagram that bring the right people in, not just traffic for the sake of it
- Handling SEO, AEO, and GEO so the brand gets found on search engines, answer boxes, and AI-generated results, without paying for every click
- Shaping how Dhoddapayyas Silks is positioned in the market, what it stands for, who it speaks to, and how it sounds doing it
- Worked directly with their in-house saree finishing center, gaining hands-on knowledge of fabric processes and quality finishing to craft authentic marketing and brand narratives
- Keeping the website clean, updated, and built to convert, from product pages to landing pages
- Built a competitor tracking system from scratch to spot gaps in the market before others do
- Managing a team of junior digital marketers, assigning work, reviewing output, and keeping everyone moving in the same direction
- Reading the data regularly to understand what is working, what is not, and where to shift focus next
- Auditing and improving the full customer journey, from the first ad they see to the moment they check out
My Portfolio
A curated collection of my best work in marketing, and content strategy.
11.35X ROAS
“Turning a simple occasion into a high-intent purchase campaign, generating 995 purchases from ₹1.14L ad spend.”
6.75X ROAS
“Generating ₹2,01,139 in tracked revenue from 64 purchases with ₹29.7K ad spend through structured audience & creative testing.”
SEO Strategy • 6Dot5Ethnics
20.4K
“I took a fashion website from 0 to 20.4k impressions in 1.5 months.”
Content & Ads • Viral Growth Strategy
29.6M
“How I generated 29.6M views using content + ads”
Ad Plan • YouTube Growth Strategy
96.5K
“How I gained 96.5k subscribers in just 28 days through strategic content engineering and trend hijacking.”